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Client Profile Artist Amanda McSherry For the last couple of months, I've had the incredible opportunity to begin working with Canadian artist Amanda McSherry to establish her e-commerce presence, and launch a digital marketing strategy to put her art in front of a wider audience. Amanda McSherry is a talented artist with

Customer Retention Versus Loyalty Recently I realized I had been using two marketing terms interchangeably, customer retention and customer loyalty. The reality is, they're not same, and this post is about why and what makes them different. First, let me fully acknowledge that while customer retention and customer loyalty are different,

The 'Less Expensive' Value Proposition Companies often build entire product lines and brands around the 'less expensive' value proposition. Want to be cheaper, and do it correctly? There's more than meets the eye. This article is the first in a series about the features and benefits that companies, and their marketing teams, can

Crisis Marketing: Leveraging Social Media Your service is offline for tens of thousands of people, your phone support queue is in the hundreds (if it’s even still up), and you can’t tell customers when anything is coming back, or what caused it. Welcome to crisis marketing on social media. Done right, managing