For most, a website still serves as the primary hub for businesses. People can reach out, browse products, and purchase. It’s not the only place to do these things in the digital world, but like a store it’s the virtual place where potential customers can “stop by” and do all of the above, and more.
If you’re someone that wants to raise their profile, not having a web site is still a plan to go nowhere fast. It sounds obvious, but it’s one of the cornerstones of marketing theory: when people can’t find you, they’ll find someone else.
Step one was to pick the right platform. After reviewing all the options, we landed on Shopify. After finding a fantastic, and trendy domain name (McSherry.art) we quickly began designing the brand, evolving a theme and getting to work on building the web site and all its content.
Within about two months we were in a position to launch the first version of the site, with more than thirty-five pieces of Amanda’s art on display.