Project Description
Artist Amanda McSherry
eCommerce Website Design & Marketing Strategy
For the last couple of months, I’ve had the incredible opportunity to begin working with Canadian artist Amanda McSherry to establish her e-commerce presence, and launch a digital marketing strategy to put her art in front of a wider audience.
Amanda McSherry is a talented artist with a unique vision who has been painting for years. There was just one problem: she didn’t have an online presence. None whatsoever. Other than some word of mouth advertising, the art community was missing out on knowing Amanda, and her art.
The Challenge
Establishing a Digital Presence
Being an artist without an online presence is a recipe for disaster, and Amanda knew it. Despite all of her best efforts, attempts to get a website and social media presence in place were just not working.
The Approach
BUILDING A DIGITAL FOUNDATION
Amanda needed a foundational strategy, starting with a website that would serve as the ultimate destination for all the traffic we were going to start generating.
WEBSITE DESIGN
Leveraging Shopify, we launched a fast, mobile-responsive website that enabled Amanda to sell her art online.
Product Photography
Detailed photos of each painting ensured customers could closely examine every piece before purchasing.
Social Media Marketing
We began leveraging Instagram, Facebook and more to start building a following for fans of Amanda’s art.
The Results
FOUNDATIONALLY READY
You have to walk before you can run. With an impressive e-commerce website, and social media presence in place Amanda’s art business is ready to grow.
I was able to use my unique skillset and help Amanda McSherry establish her digital presence quickly, making her art available to a potential worldwide market.
With phase one complete, we are turning our attention to Amanda’s content strategy, including her Facebook and Instagram accounts, in order to build a reliable source of website traffic, and potential customers.
Are you facing marketing challenges similar to what Amanda was? If so, let’s connect and talk about how to fix them.
*in top 25% of traffic for new Shopify stores that launched the same week (source: Shopify.com)
